Assistive Technology posts

Our Common accessibility misconceptions series sheds light on many misunderstood aspects of accessibility.

Testing for accessibility is often misunderstood. Teams either overestimate what tools can do, underestimate their own role, or assume testing is something that happens once only, at completion of the development process.

In this post we tackle some of the most frequent misconceptions about accessibility testing.

Most people working in digital are aware of the Web Content Accessibility Guidelines (WCAG) and know they can help make digital products work for everyone. However, the way the guidelines are discussed often leads to mixed assumptions about what they cover and how they should be used.

Screen readers are familiar to many in digital, but how they work in practice can be less clear. In this post, we shed some light on the topic.

Imagine being in a department store that sells clothes from multiple brands and having a personal shopping assistant to help you select the clothes you want to buy. As a blind person, that's about the only way it's possible to go clothes shopping, independently at least, but few stores offer such a service, so you resort to shopping online.

This post provides an overview of common assistive technologies (AT) used by people with seeing, hearing, moving, and thinking disabilities. It also explains what adaptive strategies are, and how these approaches work together to support accessibility and inclusive experiences.

With the addition of Gez Lemon to the editing team, work continues on expanding and improving the HTML and screen reader support information.

By prioritising semantic HTML and offering keyboard-friendly alternatives for complex interactions, you help create a more inclusive experience for people who use a keyboard.

In 2025, Artificial Intelligence (AI) and Large Language Models (LLM) like ChatGPT, Gemini, Claude, and DeepSeek are being used for everything. Writing emails. Generating code. Even applying for jobs. But, can they write good text descriptions for images?

Meet Josh, a sportsman who has spinal muscular atrophy. Between training for the Paralympics and his busy day job, Josh talks to us about how navigating the web is constantly evolving, how he adapts to various assistive technologies, and his hopes and concerns for artificial intelligence (AI).